When Giants Fail

Clayton CV1_TNY_05_14_12.inddChristensen’s Disruptive Innovation : The New Yorker.

PROFILE of business teacher and writer Clayton Christensen. The question  Christensen began with, twenty years ago, was: Why was success so difficult to  sustain? How was it that big, rich companies, admired and emulated by everyone,  could one year be at the peak of their power and, just a few years later, be  struggling in the middle of the pack or just plain gone?

Read more: http://www.newyorker.com/reporting/2012/05/14/120514fa_fact_macfarquhar#ixzz2Nk8hQW5V

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